There are many ways to set up a membership, whether free or paid, and all of them include basic features that you can use even if you don't have much technical knowledge.
Some of them are the accreditation of registered users, clearing access by time, defining member levels, obtaining metrics, processing payments and offering discount coupons, among others.
And many of these features can be incorporated into your WordPress website using some easy-to-configure plugins.
Without having to neglect the appearance of the website or create a parallel page, you can get a login and limit sections of the website using plugins.
What is a membership site?
A membership site is a tool that helps us create a sustainable, scalable project with recurring income.
You've probably heard of membership sites , and many popular brands and sites include them. And it's not complicated at all.
From freelancers to large companies, membership sites are used thanks to technologies and software without having to invest a lot of money.
This monthly fee model, which was previously restricted to certain sectors, can now be adapted to any type of business , especially in the online field.
You may even be a customer of a membership site without even realizing it. Many of us have monthly or annual subscriptions to music platforms like Spotify or video platforms like Netflix.
ven the gym you're signed up to is also a membership site. Did you know that?
And, although it may seem that they are expensive and complicated to create, the reality is that with open source software and current technology it can be done with hardly any investment and in an almost intuitive way .
Do you want some examples of interesting membership sites?
Here is this interesting talk from our friend Joan Boluda. If anyone in Spain knows about this type of business, it's him.
WATCH VIDEO
Who can use membership sites?
It can be used by many types of professionals and companies .
It is an option that many choose to make the conten india whatsapp number data t work as if it were an online application, instead of resorting to a startup, for example.
Typically, membership platforms work in a simple way:
Simply subscribe, pay a monthly (or annual) fee and you will have access to various content (documents, videos, etc.).
Typically, websites that include membership sites are geared towards those looking to share files or where you want to teach tutorials or courses such as:
Coaches offering exclusive sessions
Teachers
Consultants who want to share their knowledge with a community
And this is because it is a perfect tool for education, as it can be used to teach languages, give tutorials on business creation, web design or other types of training.
What features should an online subscription website include?
You have probably received emails that, in many cases, may be irrelevant.
Normally these are sent once we subscribe to a website , whether free or paid.
In the case of a paid subscription, when creating a membership site for our website we have to take into account some elements :
Price . This is the most important, as many clients will only focus on the money they are going to invest to enjoy our services and their subsequent profitability.
Subscribed content . Assuming that you are not going to offer irrelevant content or content that exists on other websites, it is important to determine the access limits for one type of member or another.
Term . Subscription fees are usually set in monthly or annual terms, although quarterly or biennial terms can also be chosen.
Subscription levels . On certain websites, it is important to determine several levels of users depending on the type of access and, if possible, with a different price.
Do you still have doubts about this type of business?
Maybe you can resolve them thanks to this interesting debate with Fernando Tellado and Jefferson Maldonado:
VIDEO INSIDE!
How many types of membership sites can we find?
The strategy of a membership site must be adapted to what you offer and the needs of the audience .
Below we present several types that you can apply depending on the type of product you sell:
Content . Those that offer entertainment and training content such as series, movies, music and online courses.
Products . They offer items for purchase. This may be a line of products to be received at regular intervals. In this way, the consumer can receive each order within the established timeframes.
Services . It is very useful for professionals who profit from their knowledge to offer services. These can be tutorials or courses.
Communities . These are forums or social networks like YouTube, for example. These sites are well known for grouping together a large number of users who share their common opinions.
Possible membership site levels
If you want to offer your services through a membership site, you need to be sure to choose the
