Digital Marketing Syllabus
The marketing mix (4 Ps), customer segmentation, positioning, branding, and other fundamental ideas are covered in the Basics of Marketing course of study. The basis for understanding customer behaviour and marketing psych russian contact number list ology is set out in this subject, which also offers insight into how traditional and digital marketing work together to accomplish larger corporate objectives.
SEM and SEO
Strategies to increase a website's visibility on search engines are covered in the sections on SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While SEM uses paid advertising, such as Google Ads, to get targeted visibility, SEO strategies concentrate on improving on-page content, keywords, and backlinks to rank higher naturally. Campaign optimization, bid management, and keyword research are all covered in this subject.
Content Marketing
To draw in and keep a target audience interested, content marketing involves creating and distributing high-quality data. Students gain knowledge about creating valuable content that encourages conversions, such as blog posts, videos, infographics, and e-books. In order to create content that connects and advances the overall marketing goals, this module places an intense focus on audience targeting, story, and content strategy.
Social Media Marketing
