Canada Data

Consistency: People tend to live in accordance with their words, attitudes and actions. This tendency is stronger the more overt the action is and the more effort is required. In this phase it is important that you have overcome the identification phase. You have persuaded the target group to ...

ur SEO efforts, the quality of a film simply has to be good, otherwise no one will watch it. That requires good preparation and a translation from written language to visual language.“Let’s do something with video,” someone shouted in the communications department of company X. Everyone nodded in ...

DroidAnalytic
Although this app is one of the oldest apps for Google Analytics (May 2009), the number of installations is quite low (5,000 to 10,000). Perhaps many users have moved on to another app in the meantime. Unfortunately, logging in has to be done manually and that is a risk.

When starting ...

The rise of mobile is an innovation in itself
In addition to the rise of social networks, the arrival of mobile is an innovation in itself. The smartphone (iPhone) was introduced less than six years ago and the tablet (iPad) has been around for just three years now. Innovations follow each other in ...

Another example. In consumer data, you can see whether a household (or an average household per postcode area) owns pets. If there are relatively many households with dogs, the shelf with pet food can be prominently arranged for dog owners and the brands of cat food get a less prominent place. Of ...

Responsive & fluid design
This trend started a while ago and was also high on the trend lists last year. The trend will undoubtedly continue this year. Although responsive and fluid design are not limited to mobile, they are often associated with it. Responsive layouts can adapt themselves to almost ...

e Internet ensures that supply and demand come together in an easy way and that the costs of sharing and trading with each other are minimized. There are different names for this new trend: P2P sharing (peer-to-peer), collaborative consumption or rental economy. It is part of a broader P2P market ...

Actor, interaction and network
Time to delve a little deeper into the term social influence, because it is of course a bit too simplistic to call someone with many followers influential. Reach is not the same as influence. No, multiple factors are important for this.

This is also evident from ...

Therefore, a different approach. First, I will demonstrate that a 'Like, Share & Win' campaign may be less effective than you might think and also entails other risks (in addition to the possible action by Facebook). Secondly, I want to work with you to playfully make it clear to Facebook that ...

Behold the Microsoft team of 1978 (bottom left: Bill Gates).

Where I used to have to check my pockets to make sure I still had my keys, I now get a mild heart attack when I discover my Galaxy SII is missing.

Not to mention the hell that breaks loose (and that's an understatement) when I lose my ...