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Subscribe to the newsletter. Join us at noon U.S. EDT Tuesdays for #CMWorld Twitter chats. And browse the list of COVID- resources for content marketers we’ve created and compiled. Cover image by Joseph Kalinowski/Content Marketing InstituteStephanie StahlStephanie StahlAs managing director of ...

Then you can frame the curated content that works for both your audience and your business’s purposes.Frame your curated content on #social for your audience members – why are you sharing it with them? @cotealexandra via @cmicontent.Share on XHere are a few examples of how to do curation in ...

Add-in content ingredientsThe media and their followers took the recipe launch to new heights. The Washington Post’s Voraciously even tested the recipe:Today on NBC used the occasion to not only share the recipe but to tell the story behind the meatballs and discuss IKEA’s plans to introduce a plant ...

don’t have to divide their attention, says @joderama via @cmicontent.Share on XBetween these extremes lie two hybrid models – prerecorded with active or passive participation and livestream with passive participation.Prerecorded – active and/or passive participation: Record your presentation in ...

Some hospital websites still prominently display photos that seem jarring now.Pictures of a support group with everyone sitting close together without masks? Images of doctors and patients shaking hands? It seems quaint and perhaps tone deaf. You don’t have to scrub every image on your website, but ...

His latest, Content Marketing Strategy, was published by Kogan Page in September , and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory ...

”In the research report, I take you through the (pre-COVID-) research findings and the questions they raise that can help you prepare and adapt for the changes we need to make now. I hope you’ll give it a look.Love for our sponsor: SitecoreOrganizations all over the world are being forced to ...

But I had stumbled upon something really important – my aha moment that was going to lead me to build something bigger than myself.”Her aha moment happened when she realized the three attributes that made the article successful. the article was:RelatableConversationalHelpful“People want to be ...

For example, if you’re hiring a new content creator, think about who can deliver a fresh voice or unrepresented perspective that will resonate with your audience.But you don’t have to wait for the next vacancy on your team. When you hire freelancers or contract with agencies, think about what voices ...

This Results In Watered-down Content Designed Not To Offend Anyone – Or To Appeal To All Possible Customer Personas.fix: To Combat It, Document Your Content Personas, Draft A Content Strategy, Compile A Style Guide, And Propose An Editorial Calendar. Present These Documents To Your Decider-in-chief ...