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2018 is expected to be the year of interactivity. This feature will be one of the main design trends. Users are looking for a more personalized and entertaining user experience , which is answered through interaction. Brands are working to make users connect and identify with them.

Brands therefore ...

It presents three common problems that every small business fails to address, making the landing page instantly recognizable. In response, the landing page manages to keep a user’s interest by presenting the solution to these problems.

The next section presents the product's value proposition ...

You can be as creative as you want, but don't break this premise. Users don't want to receive emails full of data, text or images.

It's best to use a hero image that perfectly describes the reason for your message or what you want to convey as a brand. And then you manage the text as best suits ...

As you can see in this piece from J.Crew, the welcome email is used to offer information about all the sections that the company has. In this way, the clicks will indicate to the brand the preferences of each user.

9.- GoDaddy generates expectations
use a welcome email

Typically, few people manage ...

These campaigns help to make the customer the center of the campaign experience and build customer loyalty. Marketing automation ultimately allows you to turn your new customers into regular customers.

3.- Know exactly the path of a user
user journey

One of the differences between marketing ...

Just because you've managed to collect a lead's contact information doesn't mean you can contact them indefinitely.

Contact lists decay over time. This is one of the reasons why you should keep your database clean . In fact, you should know that roughly 25% of your mailing list is affected every ...

Article updated 10 months ago by NewsMDirector
SMS marketing

SMS Marketing, when viewed in statistics, never fails to impress. In fact, mobile has changed the rules of the game once again. In fact, the trend towards using a mobile for everything has completely changed the way brands communicate ...

The challenge lies in finding relevant information amidst the noise and clutter. That 's why one of the keys to digital marketing in 2018 is having the power to understand what needs to be analyzed. And after that analysis, knowing what strategic moves to make.

Closely related to the previous point ...

There are many persuasive techniques that can be used for lead capture forms. But one of the most powerful is motivation. That's why it's important to make sure your forms convey the benefits that users will get from filling them out.

Crazyegg is a great example of this. Their form clearly explains ...

In order to send mass emails it is necessary to have an updated database.Take care of your reputation as a sender
Sender authenticity is key to getting emails to the inbox instead of spam. Use a trusted domain , such as and set up authentications like SPF and DKIM.

With MDirector you can customize ...